Advertising and Marketing

Advertising methods:

• TV (Digital)
• Radio (Traditional)
• Online social media (Digital)
• Billboards (Digital)
• Magazines (Traditional)
• Newspapers (Traditional)
• Leaflets (Traditionals)
• Online websites (Digital)
• Posters (Traditional)
• Display Ads (Digital)

Advertising - Payments from brands in return for the placement of promotional material on pages or during production - could be in the form of commercial breaks, or via product placements. 

Digital forms of advertising:

1. Display Ads 

2. Social Media Ads

3. Search Engine Marketing (SEM)

4. Native Advertising

5. Remarketing/Re targeting 

6. Video Ads

7. Email Marketing

Traditional forms of advertising:

1.Magazines

2. Newspapers

3. Posters (film, tv, product)

Above the line advertising - Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet.

Distribution - Includes two elements: 

• How a product or brand reaches an audience (web, television, cinema etc.)
• It's marketing and promotion

Laptop - youtube, work, music

PS4 - fifa

Phone - Social media apps

Radio - Capital