Call of Duty video games
Franchising Activation also franchises the Call of Duty brand to a number of different companies. Merchandise includes action figures, comic books and card games. PEGI - Pan European Game Information
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Heart FM Radio
Different platforms: AM (Amplitude Modulation) FM (Frequency modulation) DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated station's website Ownership Heart is the UK's most popular commercial radio brand, built on a winning formula of feel good music and an all-star cast of presenters. Heart targets 25-44 year olds reaching 9.7 million listeners every week on air. Heart is a radio network of 22 stations owned by Global. Heart uses above the line including traditional and digital advertising. They use billboards and television for advertising too. How is sponsorship used across the website? Sponsorship is used at the top of the website. They have their just playing section on the right side of the website. The number of the station is underneath the logo. How can listeners access the station? Through radio, and online on their website. Which aspects of the website appeal to the target audience? One aspect is the fa...