Heart FM Radio

Different platforms:

• AM (Amplitude Modulation)
• FM (Frequency modulation)
• DAB (Digital Audio Broadcasting, available via a DAB radio)
• Dedicated station's website

Ownership

Heart is the UK's most popular commercial radio brand, built on a winning formula of feel good music and an all-star cast of presenters. Heart targets 25-44 year olds reaching 9.7 million listeners every week on air. 

Heart is a radio network of 22 stations owned by Global. Heart uses above the line including traditional and digital advertising. They use billboards and television for advertising too.

How is sponsorship used across the website?

Sponsorship is used at the top of the website. They have their just playing section on the right side of the website. The number of the station is underneath the logo.

How can listeners access the station?

Through radio, and online on their website.

Which aspects of the website appeal to the target audience?

One aspect is the fact that there are a lot of popular celebrities used to attract and appeal to the target audience.  There is also a bingo section which appeals to older.

Jingles

A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising.

These add to products overall brand identity - the elements that distinguish it for the consumer.  

Mode of Address

The way in which a media product speaks to the audience.

Sound motif

A sound effect or combination of sound effects associated with a particular setting , situation, character or idea.

Ident

A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.

Rajar

Rajar stands for a Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.