Benji Radnor Unit 1 Prep

Mainstream vs Niche Mainstream is a media product targeting a mass audience, for example doctor who. Niche is a media product that is targeting a small audience such as a fishing magazine. Definitions Mainstream - An audience that consumes a product that appeals to a wide range of groups and cultures. Niche - The audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile (e.g. age, ethnicity). Chris Anderson: The Long Tail Theory First published in 2004, then as a book in 2009 Concerns mass vs niche products and audiences BARB Data Barb stands for Broadcasters' Audience Research Board. The collate viewing figures for all the major uk broadcasters  such as BBC, ITV and Sky. BARB data can then be used by television companies to assess how well a television series is performing – compared with previous series, for example, or with rival show...

Analyse how camera is used to create meaning in a media product you have studied? -        Close up – on judges and contestant -        Medium shot -        Long shot -        Extreme long shot -        high angle shot -        low angle shots In this x-factor episode, the different camera angles used play an important role in allowing us to empathize with the contestant. For example, before and during the contestant is walking onto the stage, an extreme long shot is used. This allows us to see all of the audience to which she is walking out in front of which helps us to empathize with her as we are able to get a feeling of how intimidating and scary it is to walk out on stage to so many people. This makes us want her to do well as we now have a feeling from her perspective. The cl...

Technological convergence - allows audience to access media content  from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences. A black box is a device that supplies us with all of our informational and media requirements (e.g. a smartphone). What is Web 2.0? The dot.com boom (1998 -2001) was a huge rise in the number of internet based companies. There was then a shift from Web 1.0 to web 2.0. It was the possibility of 'staying' online and interacting online which really changed things. Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user - generated content.  Web 2.0 or 'new digital media' shapes the relations of public/private, work/non work, home /outside home. Mobile phones enhance social connections that have always exis...

Mise -en -scene Doctor Who - costumes old, fashioned and formal. Shows authority he has and gives off the feeling he is the main character.   Setting Secret underground lab - blue icy, cold colour Analyse how mis en scene is used to create meaning in a media product you have studied? In the doctor who episode, the power of three, mis en scene plays an important role in establishing a sense of character and mood. For example, in terms of costume, the doctor is represented as a character who holds a position of authority. This is demonstrated through his old fashioned, formal appearance. He wears a bow tie, blue - grey shirt and tweed jacket. The doctor's appearance creates a sense of timelessness, which reflects the fact that the show has been running since 1963. Successive Doctors have worn similar attire since the show's inception. Rick Altman states that audiences consume media for different reasons, one of these is emotional pleasure. The Doctor's antiquated dr...

Advertising methods: TV (Digital) Radio (Traditional) Online social media (Digital) Billboards (Digital) Magazines (Traditional) Newspapers (Traditional) Leaflets (Traditionals) Online websites (Digital) Posters (Traditional) Display Ads (Digital) Advertising - Payments from brands in return for the placement of promotional material on pages or during production - could be in the form of commercial breaks, or via product placements.  Digital forms of advertising: 1. Display Ads  2. Social Media Ads 3. Search Engine Marketing (SEM) 4. Native Advertising 5. Remarketing/Re targeting  6. Video Ads 7. Email Marketing Traditional forms of advertising: 1.Magazines 2. Newspapers 3. Posters (film, tv, product) Above the line advertising   -   Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet. Distribution  -...