Web 2.0 and Technological Convergence
Technological convergence - allows audience to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences.
A black box is a device that supplies us with all of our informational and media requirements (e.g. a smartphone).
What is Web 2.0?
A black box is a device that supplies us with all of our informational and media requirements (e.g. a smartphone).
What is Web 2.0?
- The dot.com boom (1998 -2001) was a huge rise in the number of internet based companies.
- There was then a shift from Web 1.0 to web 2.0.
- It was the possibility of 'staying' online and interacting online which really changed things.
Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user - generated content.
Web 2.0 or 'new digital media' shapes the relations of public/private, work/non work, home /outside home.
Mobile phones enhance social connections that have always existed: gossip, making arrangements ect.
Social networking is different from more ancient forms of networking due to the fact that can communicate with people anywhere across the world from the comfort of your own home.
Impact of online distribution
Music and television can now be downloaded, streamed or simulcasted at the click of a button - without ever having to leave your armchair.
Simulcasting
When a media product is broadcast both online and via a traditional medium at the same time. In television terms, it could refer to programme being broadcast on two different channels (such as the French open tennis tournament).
On a side note, the US Open tennis tournament was broadcast on Amazon prime in 2018, one of the first occurrences of a video streaming service acquiring the rights to a live sporting contest.
LOVE FILM
Impact of online distribution
Music and television can now be downloaded, streamed or simulcasted at the click of a button - without ever having to leave your armchair.
Simulcasting
When a media product is broadcast both online and via a traditional medium at the same time. In television terms, it could refer to programme being broadcast on two different channels (such as the French open tennis tournament).
On a side note, the US Open tennis tournament was broadcast on Amazon prime in 2018, one of the first occurrences of a video streaming service acquiring the rights to a live sporting contest.
LOVE FILM
- UK based provider of DVD by mail and streaming video and demand
- Acquired by Amazon.com in 2011
- Service had reached 2 million subscribers
- Love Film became the leading online DVD rental and streaming outlet in the UK and Europe
- The company started a 'watch online' service
Narrowcast channels
Tv channels that distribute special interest (niche) contast. (Dave)
Below the line advertising
The distribution of pamphlets, stickers, promotions etc. at the point of sale - also roadies banners and billboards
Overall, good notes here.
ReplyDeleteWith the Sutori timeline, you could perhaps include images of each of the devices in order to make it more visually appealing.
Mr Boon