Kerrang Ownership
Ownership
As of April of 2017, Kerrang! Magazine, website and music awards was sold by Bauer Media group to wasted talent, formerly mixmag media (publishers of dance magazine mixmag).
Bauer media retain the rights in the Uk and Europe to continue broadcasting Kerrang. Box plus network owns Kerrang! Tv Bauer media group owns Kerrang! Radio Box plus network own Kerrang! TV
History of Ownership
- 1981 - published as a one off supplement in sounds newspaper.
- Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by United Newspapers.
- 1991 - sold to EMAP
- 2008- sold to Bauer media
- 2017 - sold to Wasted Talent
Synergy - Companies that are both vertically (controls production of product) and horizontally (companies they own can advertise) integrated are able to create synergy across their output.
David Gauntletts Web 2.0 is a theory whereby consumers of media become prosumers through interactive involvement with the internet.
Kerrang! Advertisement
Social media can enhance traditional methods due to the fact that there is many people on social media
Diversification
This is how a product changes itself across other media platforms. For example, there is Kerrang Magazine, Kerrang Radio and Kerrang TV. Kerrang has diversified from its original magazine product to radio and TV.
Bauer media is known as a conglomerate. They own Kerrang Radio, MOJO Magazine, Kiss, Magic and Empire magazine.
Explain three ways that online technologies can be used to enhance traditional advertising methods. You must use real media products to support each of your answers.
One way an online technology can enhance traditional advertising methods is through social media. For example, the film Frozen could be advertised through social media by using videos and posts to intrigue new audiences. One social media platform they could use is twitter as on twitter they are able to post, add media, pin tweets so it is at the top of their page and use hashtags to help get their post trending which enables more people to be able to see what Frozen has posted, which ultimately spreads awareness of their film making it more likely that people will go and see the film.
Another way is through the creation of an app.For example, Doctor Who have created an app which has allowed them to advertise their programme on there too which will help to attract more viewers.
Kerrang! Textual analysis
Masthead - Bold, red and white. Located centrally
Fonts -
Colour scheme - black, red, silver. Black symbolises
Slogan -
Cover lines, Bylines, Feature article
Main image - 3 main artists
Z pattern - Does not have z pattern
Puffs - There is a red, circular puff.
Barcode - Right middle.
Issue date -
Publisher -
Date -
Website -
Skyline/strap line
Diversification
This is how a product changes itself across other media platforms. For example, there is Kerrang Magazine, Kerrang Radio and Kerrang TV. Kerrang has diversified from its original magazine product to radio and TV.
Bauer media is known as a conglomerate. They own Kerrang Radio, MOJO Magazine, Kiss, Magic and Empire magazine.
Explain three ways that online technologies can be used to enhance traditional advertising methods. You must use real media products to support each of your answers.
One way an online technology can enhance traditional advertising methods is through social media. For example, the film Frozen could be advertised through social media by using videos and posts to intrigue new audiences. One social media platform they could use is twitter as on twitter they are able to post, add media, pin tweets so it is at the top of their page and use hashtags to help get their post trending which enables more people to be able to see what Frozen has posted, which ultimately spreads awareness of their film making it more likely that people will go and see the film.
Another way is through the creation of an app.For example, Doctor Who have created an app which has allowed them to advertise their programme on there too which will help to attract more viewers.
Kerrang! Textual analysis
Masthead - Bold, red and white. Located centrally
Fonts -
Colour scheme - black, red, silver. Black symbolises
Slogan -
Cover lines, Bylines, Feature article
Main image - 3 main artists
Z pattern - Does not have z pattern
Puffs - There is a red, circular puff.
Barcode - Right middle.
Issue date -
Publisher -
Date -
Website -
Skyline/strap line
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